So while reading Cocoa Fly’s blog, I come across an article about the new marketing campaign of Carol’s Daughter. They’re focusing on polyethnic beauty. I got a quick education this morning on what “polyethnic” means. When you read the CEO’s definition, notice that Steve-O specifically focuses on women of color.
What the fuck? What America is really becoming? Colorless? Polyethnic? The women shown in the article are my complexion, or the color of a paper sack. But on the census documents, I check “Black,” whereas they check “Black” and… "(non-Black ethnicity of your choice).” Convenient. Even though when White people see their faces, “Black” is the first and only descriptor that comes to mind. I guess being Black ain’t what it used to be. I have the same problem with this bullshit as Cocoa Fly does. Women darker than the ones shown in this article use Carol’s Daughters’ products. In fact, sistahs of all colors were the ones who put Lisa Price on the map…and to hear that this whole thing was her idea? Either Steve just threw Lisa under the bus, or she really did come up with such a bullshit idea…and money will be lost because of it. No self-respecting dark-skinned woman should spend her hard-earned loot purchasing products that excludes her, or makes light (pun intended) of her skin tone.
Sadly, I’m not surprised.