You know...in case anyone forgot.
People love to call us "hypersensitive" or say we're playing the race card when we call out crap like this, but contrary to popular belief, we're being neither. Just like you can't convince me that someone at ESPN didn't know that ch*nk is a racist term for an Asian person, no one can tell me that someone somewhere at Disney didn't know that watermelon is a racist stereotype against black people.
How anyone in Disney's PR department looked at that and thought that it passed the smell test truly boggles the mind. But like Ankh said...it ain't about us. Even a movie about a black princess, her black parents and her MoC prince-turned-love interest-turned-husband still ain't about us.
And of course, right on cue, here come the excuses for the inexcusable:
The reaction: Oof, says Erin Gloria Ryan at Jezebel. The packaging "either winks at or is completely oblivious of the stereotype that black people love watermelon." But labeling it "racism" is a "bit extreme" and "hypersensitive," says Brande Victorian at MadameNoire. Indeed, "it's hard to believe that anyone would intentionally make this kind of insensitive mistake," says Thembi Ford at Clutch. Though at the very least, it "should have set off an alarm" somewhere at Disney. (Yahoo!News)So....if it's not racism, then what is it? Now, maybe it was an honest mistake by some idiot who's been living under a rock for the past century or maybe it wasn't, but does it really matter? Because wrong is wrong, and racism is racism and people really need to stop tip-toeing around this stuff like that's going to make it go away.
Placing Jeremy Lin's face above a fortune cookie is racist; emailing a "joke" about the president's mother having sex with a dog is racist; and yes, putting a black woman on a package of watermelon-flavored candy is racist. Whether it was an accident made by some wide-eyed innocent or the intentional act of a flaming bigot, it's still racist. I know that may be hard for some people to accept, but once again, does it really matter? The short answer is no, and the long answer is hell no.
I've said it before, and I'll say it again: post-racial my ass.